“We believe that music creators should be paid fairly for the use of their work by all platforms that use music as a draw to attract audiences and advertising dollars.”
Digital platforms reward one thing above almost everything else: a glimpse into how the sausage gets made. I’ve written about this before, and the principle hasn’t changed. People who love your brand want to know everything about it.
"If there's anything I can do where I can provide resources or just provide some entertainment for people where they don't have to come out of their pocket for anything—that goes a long way."
“We believe that music creators should be paid fairly for the use of their work by all platforms that use music as a draw to attract audiences and advertising dollars.”
Digital platforms reward one thing above almost everything else: a glimpse into how the sausage gets made. I’ve written about this before, and the principle hasn’t changed. People who love your brand want to know everything about it.
"I’ve been in the business for fifty years and have been around some great sports teams, memories and personalities. Why not just go back and reconnect with all these moments and people?"