"Apple TV first tested iPhone in a live sports workflow during a September 2025 Friday Night Baseball game between the Boston Red Sox and Detroit Tigers."
"It starts with the three R's, reach, revenue and relevance. Reach being number one for a reason, if you have a wide reach, you're likely going to drive revenue, and be pretty relevant."
"Apple TV first tested iPhone in a live sports workflow during a September 2025 Friday Night Baseball game between the Boston Red Sox and Detroit Tigers."
"There’s a lot hard work ahead of us, but as we say often around here: the future belongs to those who build it, and I hope you’ll join us in that endeavor."