Tag: social media strategy

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4 Non Blondes Singer Linda Perry Documentary

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I remember the first time I saw the band...

20 Brands in 20 Days: Chris Lloyd, WBAB & 106.1 BLI

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"It's hard to fake Long Island. You gotta be it."

Cassette Comeback Defies Digital Music Streaming Dominance

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"In a culture built around infinite, frictionless content, that kind of deliberate attention has become rare enough to feel almost radical."

Why the NBA Should Never Give up Their Spot to the NFL on Christmas Day

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"The NFL is powerful enough to change the way sports fans consume Christmas Day. It is not powerful enough to make the NBA abandon it."

There’s an NFL-Style Social Media Strategy Every News Media Brand Should Embrace

Columns Garrett Searight Garrett Searight -
When people care about and are invested in your brand, addict them to it.

Social Studies: Matthew Kline, The Volume

Columns BSM Staff BSM Staff -
"It starts with the three R's, reach, revenue and relevance. Reach being number one for a reason, if you have a wide reach, you're likely going to drive revenue, and be pretty relevant."

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20 Brands in 20 Days: Chris Lloyd, WBAB & 106.1 BLI

20 Brands in 20 Days 0
"It's hard to fake Long Island. You gotta be it."

Cassette Comeback Defies Digital Music Streaming Dominance

Columns 0
"In a culture built around infinite, frictionless content, that kind of deliberate attention has become rare enough to feel almost radical."

Why the NBA Should Never Give up Their Spot to the NFL on Christmas Day

Columns 0
"The NFL is powerful enough to change the way sports fans consume Christmas Day. It is not powerful enough to make the NBA abandon it."

We Are What We Eat With Media Being the Meal

Columns 0
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."