Tag: social media

Twitter became where you went to break news and gather information. It’s where you built an audience and answered questions. And while it became an inescapable part of the job, I’ve increasingly come to struggle with the business rationale for doing so.

BNM's Pete Mundo is still shocked when I see that there are hosts in major markets who have almost zero social media presence.

The vast majority of the NBA's video success came from Instagram Reels. That featured a tally of 716 million views, accounting for 60% of the total NBA social views during the Finals. The NBA also surpassed 88 million YouTube views.

"Sure, sellers have to rethink and learn new strategies for selling these products, but that isn’t where it stops."

"A significant part of sports radio’s evolution involves broadcasting and disseminating its content to multiple platforms, one of which includes social media such as Facebook and Instagram."

"With mental health being an important issue today, I wonder how many talent are affected by their exposure to harmful social media content without us knowing."

"I don’t just repeat or retweet things I may see on Twitter unless I know the source."

We’re live in Chicago for day 2 of the inaugural Barrett Sports Media programming summit hosted by Jason Barrett. This blog will be updated...

We're live in Chicago for the inaugural Barrett Sports Media programming summit hosted by Jason Barrett. This blog will be updated throughout the day...

I've written numerous times about the power of social media and its importance in the sports radio industry. Simply put, it's where your audience lives, and...