"FOX Sports says the final averaged 38.937 million viewers, peaking at 51.685 million. That's now the most-watched English-language soccer broadcast in U.S. history."
"The World Cup also reminded us that presentation matters. Every knockout match felt enormous because television treated it that way. The music. The entrances. The crowd. The anticipation. Nobody needs to convince viewers Spain versus Argentina matters. The broadcast simply gets out of the way and lets the occasion breathe."