"ESPN has an opportunity to use this moment not to preserve something that can never be replicated, but to build something that feels authentic to the next generation of basketball fans."
“So on an election night, the election is the [sport]: who’s winning and why? How did we get to this point, or who said what about whom before we got to this point?”
"Every live sporting event generates enormous value that today goes uncaptured — in officiating, production, branding, live experiences, and the fan experience. OWL is building the live intelligence layer that captures it."
"Introduced Thursday via The Herd w/Colin Cowherd, the product leans into the voice and tone of Colin Cowherd, whose confident, debate-ready style anchors the marketing push with the tagline: “You’ve got questions. I’ve got answers.”
“So on an election night, the election is the [sport]: who’s winning and why? How did we get to this point, or who said what about whom before we got to this point?”