"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."
"Sports media thinks that I hate them, and I don’t. I’m a critic. If anyone legitimately listens to what I have to say, I criticize myself more harshly than anyone else."
"This opportunity is something I’m not taking for granted. It’s cliche, but it’s a lifelong dream of mine since I was old enough to realize what goals are."