Tag: Sports Media News
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The Face of Your Audience: Why Perception Isn’t Always Reality
In 2013, Arbitron conducted a study on radio listening which showed that over 92% of American's over the age of twelve listen to the...
Scott Kaplan – Mighty 1090
When it comes to the sports media business, few people stay as busy as Scott Kaplan. Since 2001 Kaplan has been a steady presence on San...
Sports Hub Leads Boston Ratings
For the seventh straight three-month ratings period, 98.5 The Sports Hub finished as the top-rated station in Boston according to Nielsen Audio data.
The Sports...
WFAN Dominates NY Radio Ratings
WFAN's morning and afternoon drive time shows both finished second among New York-area stations in the spring ratings quarter, with substantial leads over their...
Selling Drama The TNT Way!
For the past 10 years, if you've watched TNT television you likely heard the channel's slogan "We Know Drama". It's a tagline in my opinion which...
Lance Zierlein – SportsTalk 790
In the city of Houston there certainly isn't a problem when it comes to finding an entertaining sports morning show to listen to. "The...
“Managing Up” Is Part of the Game
If you're a basketball fan then you'll likely remember what occurred on May 7, 2014. On that day, current ESPN NBA Analyst Mark Jackson was...
The Power of Production
Every day in the sports talk radio universe we find ourselves examining which stories to talk about, which angles to focus on, which guests...
Keys To Being a Good Interviewer
"You may not know John Sawatsky's name or face but if you watch any of ESPN's programming, his work is on display every single night."
The Art of Teasing
In the broadcasting business we're constantly searching for ways to invade the head space of our audience. With listeners having countless choices of where...