"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."
With today's news that Minute Media will be taking over as publisher of Sports Illustrated, SI's journalists...look forward to remaining part of its future."
“I’m excited to be able to pull together the industry-leading sports content portfolios from these three companies to deliver a new best-in-class service.”
The new company plans to, "be reverential to Deadspin's unique voice...they plan to take a different content approach regarding the site's overall sports coverage."
"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."