Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."
"I’m always excited to see and hear about what the newest digital initiatives are. AI, obviously, has been something that's been featured in the last couple of summits. I'm sure it'll play a big role in this one coming up."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."