Tag: Sports Radio Research

"The connection that powers sports radio has never been the transmitter, the brand name on the building or the corporate strategy outlined in a quarterly earnings call. It’s the host behind the microphone building a daily relationship with an audience that chooses to spend time with them."

These fans tend to have more purchasing power, garnering an average median household income of $123,000.

47% of sports radio listeners fall into that group, a significant finding for programmers and personalities who are working to find ways to reach an audience with decreased automobile use.

"I think back to the days when cable was going to kill local television. I still watch my local television station. And I believe that there is no way podcasting or audio consumption on digital only is going to kill radio."

"BSM's Twitter poll produced nearly 22,000 votes. Most list Callers as the least valuable part of a show."

Conducting research is a critical part of every brand's strategy and development. It's not an easy process and not every piece of feedback is informative,...