Tag: sports radio
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Fair and Balanced Audio Research – Finally!
"Looking at audio research from something other than AM/FM radio's exclusive perspective is excellent for transparency."
What Happens When Quarter Hours Turn Into Minutes?
"Can you believe a cost-per-minute efficiency is likely coming to radio?"
Sports Radio America: The Starting Point When There Is No College Radio
“If we want to replace talent with talent, we have to develop talent at the lowest levels much more than asking for requirements at the highest levels. Every industry needs their farm-system.”
6 Ad Categories Hotter Than Gambling For Sports Radio
"Using sports radio as a back page service for gambling will have a limited shelf life."
National Voices Can Work For Local Clients
"Distance, like absence, can make the heart grow fonder."
What Can Radio Do To Save Sales Jobs?
"We have lost trust, and without a radical turnaround, we will continue to do so."
Sell Smarter, Go Vertical
"Once you are in the door of a vertical prospect, the rest is easy."
Matt Fishman and ESPN Cleveland Are Creating Content Everywhere
“Podcasts may get all the headlines, but live radio drives all the revenue."
Sell Transparency And Be Bombproof
"The next time you are in a competitive sales situation with two or three other stations pitching the same business, lead with the negative!"
The Tricky Balance Of A Sales Budget
The budget is almost due for 2022, are you due for the budget?