Tag: sports radio
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Make It Easy For Clients To Say Yes To Signing Long Term
"It seems like a lot of work, but it doesn’t have to be."
5 Ways To Find New Clients Without Making Cold Calls
"You don’t have to just smile and dial strangers. We have a lot more than that right at our disposal."
How Many Ads Should I Run?
"It is based on research and getting results. This formula helped me sell with confidence and it worked again, and again."
Anatomy of a Broadcaster: Marv Albert
"His personality makes his broadcasts great."
Anatomy of A Broadcaster: Kevin Harlan
"Harlan has made some big calls in his career and has also gone viral for others. Why? Because he separates himself from other broadcasters with his personality and sense of humor."
The Family Affairs Of Baseball Broadcasting
"There are several “family affairs” throughout baseball and some transcend just one sport. The common theme is, growing up with a dad that travels a lot leads to having to get to know him later in life."
Sports Radio Must Address Its Own Minority Issues
"Radio companies have made it a priority to give women and minorities more opportunities at the Market Manager level, but it doesn't excuse a lack of progress in programming."
SB Nation Radio Furloughing Employees
"The network will simulcast content from Sports Byline USA as it tries to survive the coronavirus and its effects on the economy."
When Sports Goes Dark, Sports Radio Must Bring The Light
"What do you do when sports goes dark? The same thing you've always done, inform and entertain."
Losing Minor League Teams Is Bad For Broadcasting
"Young broadcasters are trying to prove themselves, just like the players are. They are trying to improve, like the players, in leagues where making mistakes are inevitable. How else do you learn?"