Tag: sports radio
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One Last Thing Before I Go
"By my count this is my 89th column and I hope those that took the time to read any of them, learned a thing or two."
You Have To Be A Thief In This Business
"Any good manager, trainer, co-worker or industry expert I’ve come in contact with over the last twenty-five years, I’ve generally taken something from."
5 Podcasts in 5 Days: Most Valuable Podcast
"Jay Soderberg offers his assessment of the Most Valuable Podcast"
Do You Know The Talent You’re Selling?
"If you don’t know these answers about everyone you sell, stop right now. Send them an email that says you want to take them out to breakfast, lunch, for coffee, for a cocktail, whatever."
NBA Free Agency Provides 4 Valuable Lessons For Brands
"This column isn't about my deflated enthusiasm towards the New York Knicks. It's about 4 key lessons for sports media brands tied to NBA free agency."
KNBR signs Greg Papa to multi-year deal; New lineup to Debut on July 16th
"After nearly 8 years with 95.7 The Game, Greg Papa is moving on and joining KNBR"
You Have To Plan For A Successful Pregame Show
"Plan B’s are sometimes needed. If the subject of Plan A isn’t available, you can’t cancel your pregame show because the first option was a dead end."
Great Answers To Good Questions
"I don’t think selling today is any harder than it was twenty years ago, but I do think that retaining clients is significantly harder than it used to be."
BSM Podcast – Season 4 – Episode 6 – Dan Mason & Bill Adee – VSiN
VSiN's recent announcement to enter the terrestrial radio space and launch the nation's first dedicated network to sports betting has had industry folks buzzing....
The 2020 BSM Summit is Coming to New York City
It feels like just yesterday that I was standing on a stage at the Grammy Museum hosting the 2019 BSM Summit in Los Angeles....