Tag: sports radio
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The Six B2B Buying Jobs A Client Has To Do
"We can focus on what we can control, and that is direct buyers most often. And we can do a better job of understanding how to assist our clients through their buying process best."
Chris Canty Is A Better Version Of Himself On Air
"To be part of a group where everybody is obsessed with making the show sound as good as it can sound, I think it’s an important thing.”
Spelling Out Thanksgiving For Sellers: 2021 Edition
"A more positive attitude will come over you when you consider what is going right, not wrong."
Steve Somers Can’t Retire From Talking
“The people, whether it was management then or management now, and all the calls and all the listeners that I might have had over the years, I owe everything to them."
You Need A Little Devil In You To Prospect Properly
"Jones thinks it is impossible to prospect more than 18 customers, and I agree with him."
Do It Yourself: Start Selling Home Improvement
Audio consumers, either radio or podcast listeners, turn out to be “massive spenders” in the home improvement category.
Erwin Ephron Made Advertising What It Is Now & His Advice Still Works
"Before he died, he was railing about the fractionalized media; it would be interesting to hear what he thought in 2021."
What Did Dave Greene Learn And Why Is He Done With Corporate Radio?
"The hardest part of being a manager is that you have to suppress all of your emotions and always put on a positive face"
Fair and Balanced Audio Research – Finally!
"Looking at audio research from something other than AM/FM radio's exclusive perspective is excellent for transparency."