"Traditional television has not disappeared. The audience has not disappeared. What has disappeared is the idea that everybody is going to watch the same entertainment simply because a network tells us when it’s on."
"Notre Dame skipping the Pop-Tarts Bowl is like Taylor Swift skipping the Grammys. It makes the event a bit less glitzy and dramatic, but the show goes on."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."