"Experimentation isn’t the problem. In fact, it’s necessary. Audiences evolve, consumption habits shift, and standing still is the fastest way to become irrelevant. But experimentation without intention? That’s when the square peg keeps getting jammed into the same round hole."
"This is unlike anything I’ve ever been a part of or broadcasted before. The little kid in me and then the broadcast nerd in me are having a field day. It’s incredible.”
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."