Tag: Steve Scaffidi

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ESPN’s Latest Layoffs Continue the Slow Death of Sports Media’s Middle Class

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"After 30 years in sports media, the most valuable lesson I've learned is also the simplest. The audience falls in love with people. The business falls in love with numbers, and the numbers always win."

The Subscription Question Hanging Over SiriusXM’s Deal With Audacy

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"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."

92.5 WXTU’s Nicole Michalik Discusses Crossing Over From Pop to Country

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"If vinyl records can have a sexy comeback so can radio."

Discovery Channel’s Shark Week Holds a Radio Strategy Secret

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Shark Week works because it's built, engineered, and marketed

Why the Unlikely Pairing of Kristin Brey and Steve Scaffidi Works for 620 WTMJ

Features Garrett Searight Garrett Searight -
"It is an interesting pairing because I am a woman, I am a millennial, and I am liberal. He's the opposite of all three of those things."

620 WTMJ Pairs Steve Scaffidi, Kristin Brey As Part of Lineup Shuffle

Radio BNM Staff BNM Staff -
“After years of being a guest on each other’s shows or a fill in host, I am so excited that we finally have the chance to tussle with the biggest political stories of the day..."

Steve Scaffidi is Always Learning About Milwaukee, Radio, and Himself on 620 WTMJ

Features Garrett Searight Garrett Searight -
"I love that challenge. Every day, we're sort of thinking in a different way here. That sets apart some of the things we're trying to do here."

620 WTMJ Host Steve Scaffidi: I’m Not Interested in Doing One-Sided Political Talk Radio

Radio BNM Staff BNM Staff -
"It’s lazy to me. And frankly, I don’t know what you would glean from that.”

What Questions Would News/Talk Radio Hosts Ask During the CNN Presidential Debate?

Radio BNM Staff BNM Staff -
"Why do politicians seem incapable of telling the truth about anything?"

620 WTMJ Announces Addition of 5 New Shows to Daily Lineup

Radio BNM Staff BNM Staff -
After the recent retirement of host Jeff Wagner, the station is completely reimaging middays.

Barrett News Media’s Top 20 Mid Market News/Talk Midday Shows of 2023

2023 Jason Barrett Jason Barrett -
"A total of 53 mid market midday shows appeared on ballots turned in by our executive panel in the Major Market Midday News/Talk Shows category."

620 WTMJ’s Sandy Maxx Exits Middays, Launches New Evening Program

Radio BNM Staff BNM Staff -
Sandy Maxx originally joined the station last December as co-anchor of Wisconsin's Afternoon News. In July, she was partnered with Scaffidi for middays on the Good Karma Brands-owned station.

620 WTMJ Shuffles Daily Lineup, Pairs Sandy Maxx and Steve Scaffidi For Middays

Radio BNM Staff BNM Staff -
Scaffidi had previously hosted the timeslot solo. Maxx shifts from the station's afternoon show, after joining 620 WTMJ in December.

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The Subscription Question Hanging Over SiriusXM’s Deal With Audacy

Columns 0
"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."

92.5 WXTU’s Nicole Michalik Discusses Crossing Over From Pop to Country

Features 0
"If vinyl records can have a sexy comeback so can radio."

Discovery Channel’s Shark Week Holds a Radio Strategy Secret

Columns 0
Shark Week works because it's built, engineered, and marketed

New Game Lets Radio Pros Win the Ratings War

Features 0
"The way that the game is developed, the FCC ownership regulations match the time. It gradually loosens to what we have today,"