"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."
Since the news became official, Barrett Media has reached out to industry contacts to gather intel on who the industry thinks could be in the running to fill Danny Parkins spot at 670 The Score.
Fifer says he'll have different interviews and commentary during the segment, and began this morning with an interview with Brewers analyst Tim Dillard.
One of the rewarding parts of being a sports radio strategist and consultant, is having the time to observe different brands, markets and individuals....
"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."
"I, somehow, have been able to survive and adapt. My career is full of different chapters. Every one of those chapters, I never really knew if I’d make it out of it."