Tag: Steve "Sparky" Fifer

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The Return Of The Pretty Reckless AND The Return Of The Record Release Party

"When you're a music brand, these events matter. Artists matter."

Laid Off By Innovation? Use AI To Get Hired Faster

"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

Live Music Revenue Plateaus After Years of Record-Breaking Post-Pandemic Growth

Men..are redirecting discretionary dollars toward video games, spending double on gaming versus live events in Q1 2026.

KXnO Layoffs Highlight the Changing Reality for Sports Radio Talent

"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."

5 Possibilities For Replacing Danny Parkins at 670 The Score

Since the news became official, Barrett Media has reached out to industry contacts to gather intel on who the industry thinks could be in the running to fill Danny Parkins spot at 670 The Score.

Steve Fifer Begins ‘Sparky’s Take’ on 1250 AM The Fan

Fifer says he'll have different interviews and commentary during the segment, and began this morning with an interview with Brewers analyst Tim Dillard.

Welcome To The 2017 Sports Radio Draft

Each year when millions across the nation get diagnosed with a heavy case of 'Draft Fever', I like to use the most popular event...

The Top 20 Mid-Market Afternoon Shows of 2016 Are…

We're halfway through the 2016 BSM Top 20 in Sports Radio, and today the afternoon shows gain our undivided attention. Before you scroll down...

Another 10 Talents You May Not Know, But Should!

One of the rewarding parts of being a sports radio strategist and consultant, is having the time to observe different brands, markets and individuals....

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Laid Off By Innovation? Use AI To Get Hired Faster

"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

Live Music Revenue Plateaus After Years of Record-Breaking Post-Pandemic Growth

Men..are redirecting discretionary dollars toward video games, spending double on gaming versus live events in Q1 2026.

KXnO Layoffs Highlight the Changing Reality for Sports Radio Talent

"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."

Paul Finebaum Reflects on His Legacy in Receiving the Sports Media Lifetime Achievement Award

"I, somehow, have been able to survive and adapt. My career is full of different chapters. Every one of those chapters, I never really knew if I’d make it out of it."