"We try our best to respect the game and showcase and display it in a fashion that might be a little bit more appetizing for a different group of people that are watching alongside the best play commentators on Earth."
Since the news became official, Barrett Media has reached out to industry contacts to gather intel on who the industry thinks could be in the running to fill Danny Parkins spot at 670 The Score.
Fifer says he'll have different interviews and commentary during the segment, and began this morning with an interview with Brewers analyst Tim Dillard.
One of the rewarding parts of being a sports radio strategist and consultant, is having the time to observe different brands, markets and individuals....
"We look forward to honoring the content that moved audiences in 2026 and continuing the Gracies’ long-standing investment in the people who will shape what comes next.”