Tag: Study
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Survey: One-Fourth of Radio Advertisers Expect to Increase Spending
“In a time where economic uncertainty is driving budget pressure, marketers will continue to seek opportunities to increase automation."
Study Finds 58% of College Students Have Gambled on Sports
"Overall, 58% of students say that ads make them more likely to gamble and 70% believe that consistent sports gambling is a way to supplement their income."
Study: NASCAR Radio Audience Loyal to Stations, Brands The Support Sport
"The insights we uncovered in the FMR study prove that affiliation with Motor Racing Network programming works for stations in every market, regardless of format.”
MLB Radio Audience More Engaged, Wealthier Than Other Baseball Fans
"MLB listeners are heavy hitters with deep pockets and high spending power."
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team... 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
Study: Sports Radio Provides Most Attentive Audience For Advertisers
"Radio also showed the highest audience retention through commercials."