"When innovation begins to neutralize one of your most expensive and defining assets, it may be time to reconsider whether that investment is truly moving the product forward."
"We are excited to reignite NBC Sports’ storied Major League Baseball history through this comprehensive and innovative partnership that will honor the past and create new traditions"
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."