When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).
“I’m very proud of our news team and their ability to not only broadcast accurate news but deliver it to the masses in more ways than just the radio dial.”
"Since I arrived, we have grown tremendously. We've added more stations, especially on the Mississippi Gulf Coast, one area where Mississippi is growing."
When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).