"There have been a lot of people asleep at the wheel, allowing the average sports fan to be gouged by the average sports league. I think about this all the time because eventually they'll put everything behind a paywall if they can."
At its very core, a listener scrolling through podcast episodes is making a direct choice, and you're now armed with clear data showing you what hundreds or thousands of your listeners prefer.
"The best radio integrations won’t feel like advertising at all. They will feel like part of the show—and that’s exactly what makes radio such a powerful platform for clients."
"There have been a lot of people asleep at the wheel, allowing the average sports fan to be gouged by the average sports league. I think about this all the time because eventually they'll put everything behind a paywall if they can."