When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).
"WFAN and Jomboy Media both are committed to bringing Yankees fans the most relevant and engaging content of their favorite team whenever and wherever they want to consume it"
“I thought it was a really interesting opportunity, and a cool idea. These guys have been innovators in this business and they’ve built a massive, young following."
When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).