"Disney+ and Hulu have built powerful streaming destinations with incredibly passionate fan communities, making them ideal partners to expand the reach of these beloved iHeartPodcasts."
That ability to make the local feel universal isn't a small skill. It's arguably the most valuable one in the format. And if you can master it locally, there's every reason to believe it carries over to a national platform.
"We're at, really, a disadvantage, but using this community formula in the way that we built the show, we've had so much success. We beat the 100,000-watt station and more than doubled their rating."
"Disney+ and Hulu have built powerful streaming destinations with incredibly passionate fan communities, making them ideal partners to expand the reach of these beloved iHeartPodcasts."