"If all the Swifties out there decide they’re gonna descend on NBC and Peacock on Sunday night to watch Travis Kelce - and maybe catch glimpses of Taylor Swift in a luxury suite at MetLife Stadium - those numbers could go through the roof."
“You can't get as wholesome and as basic and as, you know, cookie cutter as they come than Taylor Swift, and if she's a fan of the NFL, then it is okay for anybody to be a fan of the NFL.”
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."