Tag: Team USA

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Mike Salk: MLB Has a Massive Opportunity Because of World Baseball Classic Viewership

"Baseball is exceedingly popular. People love the game of baseball. You just got to figure out the best way to give it to them."

The World Baseball Classic Exposed MLB’s Biggest Issue

"Baseball is still asking you to commit to a six-month relationship and promising it will get good later. That’s a tougher sell than it used to be in today’s microwave media landscape."

2026 World Baseball Classic Final Marks Most-Watched WBC Broadcast Ever

"FOX reported an average audience of 10,228,000 viewers for the game itself, with peak viewership climbing to 12,148,000 between 10:30 and 10:45 p.m. ET."

Can MLB Carry the World Baseball Classic Momentum Through All of 2026?

"This year’s tournament didn’t just remind people why baseball matters. It reintroduced the sport to an audience constantly being pulled in a dozen different directions. The challenge now isn’t creating interest. It’s maintaining it."

Matt Vasgersian Admits Responsibility for Team USA Mark DeRosa Interview Error

"If anybody thinks he was unaware of the circumstance after that interview, they are mistaken."

MLB Network Hiding Mark DeRosa’s Error Only Made the Mistake Bigger

"When a network tries to rewrite the tape, the original mistake stops being the story. The cover-up becomes the story. And that’s the real lesson here for media organizations everywhere. Transparency builds credibility. Editing history destroys it."

FOX Sports Is Hitting a Home Run With the World Baseball Classic

"Both the USA and Mexico teams set aside salaries and endorsements and simply played baseball with their country’s name on their chests."

Baseball’s Biggest Global Event Still Ignores Massive Opportunity on Terrestrial Sports Radio

"For a sport built on daily dialogue and generational fandom, leaving AM/FM sports radio on the sidelines turns what should be a grand slam opportunity into yet another swing and a miss."

Music Radio Morning Shows Ignored a 26-Million-Viewer Moment

One morning show told me they didn’t make the hockey win a focus because women don’t care about sports. That, to me, was like saying male-targeted news radio shouldn’t have mentioned the Nancy Guthrie story because men don’t care about kidnappings.

David Ross Returning To ESPN As MLB Analyst

"The ESPN family has been special to me, and I can’t wait to watch some more baseball, be more involved. Especially an environment like this. It's special."

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Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."