"This is imperative for us. You never know what’s going to happen with AI … So, just being at the beginning stages of it and really enhancing and jumping fully in has been really valuable for us as business."
"These partnerships with USA Sports and Telemundo mark the next phase of our strategy, combining outstanding distribution with significant commercial opportunity and bringing the Bundesliga closer to more fans across the United States than ever before."
"Plenty remains up in the air. FIFA hasn't confirmed whether hydration breaks will return, a detail worth an estimated $200 million in ad sales this year for FOX Sports. It's also unclear if the 2034 Saudi tournament will run in summer or shift to November and December, as Qatar did in 2022."
"Inventory has expanded significantly. FIFA’s move from 32 to 48 teams adds 40 matches. More matches mean more commercial opportunities for both FOX Sports and Telemundo."
"The broadcast will air live on NBC, Telemundo and Peacock, and the league is leaning heavily into a mix of chart-topping names and cultural impact to open its biggest event of the year"
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"This is imperative for us. You never know what’s going to happen with AI … So, just being at the beginning stages of it and really enhancing and jumping fully in has been really valuable for us as business."