"We wanted to be more than a media company. We wanted to be a platform and community. We had 25 years of building communities already, so we built On3 to connect that ecosystem."
“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”
"We’ve done everything we can to establish our footprint in these local markets. Hire OMs and salespeople and make sure we have morning shows. Now we just got to hope it works. It’s been the big experiment to go back to doing radio the way it was."
“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”