When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).
"The story is that ESPN has completely changed its philosophy. For decades, ESPN sold the network. It sold SportsCenter. It sold highlights. Now it sells personalities."
"His existing arrangement includes a licensing agreement for The Pat McAfee Show that pays over $17 million per year — plus separate contracts for College GameDay and other ESPN contributions."
"The back and forth was absolutely engaging and teaching, understanding their mindsets of who made them them and what separates certain athletes from others."
"With her background and possibly some conversations with franchises ahead of time, I could totally see her regaining access and rebuilding her credibility within the league."
No one has to celebrate the mess of a potential scandal, but the key is having relatability to what the audience is already talking about — and even opening their minds to things they haven't considered yet.
When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).