"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."
A real time example how critical it is for sports radio stations to remain reactive and fully engaged—both on the air and online—when major local news breaks
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"This opportunity is something I’m not taking for granted. It’s cliche, but it’s a lifelong dream of mine since I was old enough to realize what goals are."