Why has there been a lack of innovation in radio over the past decade? It's because even a short-term drop in ratings and revenue is considered a moment to panic. What are Bob and Mary to do? They are prisoners of their companies' covenants.
"This was the 20th anniversary of the Jimmy Fund Radio-Telethon, and our listeners and sponsors came through like never before," said Audacy Boston Senior Vice President and Market Manager Mike Thomas.
Why has there been a lack of innovation in radio over the past decade? It's because even a short-term drop in ratings and revenue is considered a moment to panic. What are Bob and Mary to do? They are prisoners of their companies' covenants.
"We're a legacy brand with a lot of passion around it, and we've really tried to lean into that. But we're also a new brand starting with no sacred cows."