"The network-wide celebration will feature Ohtani’s most memorable games, original storytelling, guest appearances, and studio segments across MLB Network shows and social media platforms."
"Major League Baseball and SiriusXM have had a productive relationship for many years, so it’s only natural for us to expand our valuable platforms with this new endeavor."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."