Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."
"We are thrilled to enter into a multifaceted global partnership with YouTube to be the future home of the Oscars and our year-round Academy programming"
"This month followed the more traditional March Madness path towards the Final Four, which will conclude in next month’s interval, which primarily drove the cable category."
Additionally, The Recording Academy will create a series of Grammy-branded music specials along with new programming that will be available to audiences worldwide on Disney’s platforms.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."