"McAfee serves as a blueprint for creators on how to succeed without compromising. He marches to his own beat and drives his own agenda, demonstrating the entrepreneurial spirit every network covets"
"The plan calls for a limited number of advertisements strategically placed across the show’s more than seven hours of continuous football coverage each Sunday"
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."