"When we’re not thinking about business at hand now, we’re thinking about those moments, so in the fall as the shows shift around and once we get to Netflix – Netflix is a completely different animal."
"There’s some people out here [that] say, ‘I don’t even watch the game. I tune in for pregame, postgame and after the game to see what they’re going to say,’ so they’ve always had the pulse."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."