"PTI has always chosen to be different from everything else on ESPN, dating back to the moment it first hit the airwaves. It has continued to resist changing its core formula despite trends within the industry and within the network itself. So, why change now?"
"The media landscape, audience, and definition of what is considered offensive or profane has changed. Yet broadcast radio and television remain bound by standards created for a media environment that no longer exists."
"It's a great relationship. He's kind of re-invigorated me personally in my 31st year on the show. Having him and his juice that he brings. I love it. It's been great for me personally."
"With a potential $60 million-$65 million annual extension reportedly waiting in the wings, ESPN is clearly wanting to make a significant investment in his future. Whether you love McAfee, tolerate him or cannot stand him, there is little denying his ability to generate attention."
"For now, the man who once looked like the biggest risk ESPN ever took may actually be the network’s best example of how to maximize the relationship without walking away from the brand that helped build it."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."