"ESPN now has a decision to make. Lean all the way in and risk alienating part of its audience. Or show restraint—and protect the integrity of the platform that made this partnership valuable in the first place."
"He's super invested in what we're doing. So I think whenever he sees someone not meeting that standard, he's going to call it out. Odds are he's probably right."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."