"He went into a professional recording studio, and made a song about the show," Fillipponi said. "This is the national/international debut of this song, called 'The Poni Express', inspired by us."
"This sounds like Purdue is getting ready to play Illinois on the Big Ten Network," Fillipponi said as the new Thursday Night Football theme song played.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."