"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"I know that the players, the coaches and the leagues, all appreciate what we do and how we do it. I know that for a fact, because I've heard from them, and so I don't want to abandon that, and I wouldn't."
"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."