Tag: The Varsity
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Why Social Media Feedback Is Far Too Valuable For Any Sports Brand To Ignore
"No manager should blindly react to every social media comment. But no manager should fully dismiss social media feedback simply because it comes from a platform where negativity can thrive."
‘Inside the NBA’ Lost Some Spark Through No Fault of It’s Own on ESPN
"The biggest lesson from Inside the NBA's first season on ESPN isn't that the show suddenly became less talented, less entertaining, or less insightful. It's that audiences can't engage with a show they rarely see."
WWE President Nick Khan Credits ESPN, Disney for Being Ahead of the Game
"I think Disney continues to stay ahead of the game. For those who do that, and who tend to look at the entire media landscape, not through rose colored lenses, the future should remain bright"
Peter Schrager: My Time At NFL Network Just Ran Its Course
“There were multiple companies that we were talking with, because my contract was up, and ESPN seemed like the perfect place."
Gary Bettman: Local Rights Deals Continue To Be Important for Fan Connection to NHL
“There’s still going to be an important role for local coverage."
Scott Van Pelt: Having a Loyal Audience Creates Value
Over the last several decades at ESPN, Scott Van Pelt has been a familiar face to millions of viewers across different editions of SportsCenter...
John Ourand is Covering Sports Business in a New Way at ‘Puck’
"All you have to do is hit ‘Reply,’ and our style of writing and our way of getting things out makes it very conversational, and that just seems to work really well for us."
Jimmy Pitaro: Disney, ESPN Feel ‘Really, Really Good’ About Partnership with NBA
The NBA recently announced its forthcoming media rights partnerships under new, 11-year contracts with The Walt Disney Company (ESPN/ABC), NBCUniversal (NBC/Peacock) and Amazon (Prime...