Tag: The Varsity

Browse our Latest articles!

Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

0
"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

‘Inside the NBA’ Lost Some Spark Through No Fault of It’s Own on ESPN

Columns John Mamola John Mamola -
"The biggest lesson from Inside the NBA's first season on ESPN isn't that the show suddenly became less talented, less entertaining, or less insightful. It's that audiences can't engage with a show they rarely see."

WWE President Nick Khan Credits ESPN, Disney for Being Ahead of the Game

Television BSM Staff BSM Staff -
"I think Disney continues to stay ahead of the game. For those who do that, and who tend to look at the entire media landscape, not through rose colored lenses, the future should remain bright"

Peter Schrager: My Time At NFL Network Just Ran Its Course

Television BSM Staff BSM Staff -
“There were multiple companies that we were talking with, because my contract was up, and ESPN seemed like the perfect place."

Gary Bettman: Local Rights Deals Continue To Be Important for Fan Connection to NHL

Radio BSM Staff BSM Staff -
“There’s still going to be an important role for local coverage."

Scott Van Pelt: Having a Loyal Audience Creates Value

Radio BSM Staff BSM Staff -
Over the last several decades at ESPN, Scott Van Pelt has been a familiar face to millions of viewers across different editions of SportsCenter...

John Ourand is Covering Sports Business in a New Way at ‘Puck’

Features Derek Futterman Derek Futterman -
"All you have to do is hit ‘Reply,’ and our style of writing and our way of getting things out makes it very conversational, and that just seems to work really well for us."

Jimmy Pitaro: Disney, ESPN Feel ‘Really, Really Good’ About Partnership with NBA

Television BSM Staff BSM Staff -
The NBA recently announced its forthcoming media rights partnerships under new, 11-year contracts with The Walt Disney Company (ESPN/ABC), NBCUniversal (NBC/Peacock) and Amazon (Prime...

Popular

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."