"If the idea of running for president was never serious, the whole exercise says less about politics and more about the media environment we now live in — one where even the possibility of a campaign can become just another tool for building a brand."
"This is what you're making a year, and with three years left on your deal you'll have to give up this money in order to run for office.' Do I look like a person that's interested in doing that? Hell no."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."