Tag: Toast to 10

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Toast to 10: Barrett Media’s Plans For 2026

Columns Jason Barrett Jason Barrett -
“Here’s what we have planned to serve our readers and partners in 2026.”

Toast to 10: The Impact of Barrett Media Across Sales, Advertising, and Management

Features John Mamola John Mamola -
"Today, we elevate that conversation to the executives, sales leaders, and advertising branches of the media industry—leaders who continue to face head-on challenges of generating revenue, managing budgets, and finding avenues to increase reach and return on investment"

Toast to 10: Sports Radio Reflects On The Impact Of Barrett Media

Features John Mamola John Mamola -
"Barrett Media continues to be the leading industry brand covering sports radio and the personalities that encompass the format"

Toast to 10: Our Top 10 Most-Read Stories in Music, News, and Sports Media

Features Jason Barrett Jason Barrett -
"If leaders, talent, and business professionals value the content and respect those writing it, that trumps general interest. I care more about reaching the right audience than the largest audience."

Toast to 10: Former Writers Reflect on a Decade of Coverage by Barrett Media

Features John Mamola John Mamola -
"The industry has been represented by many who have come and gone while leaving their mark along the path with Barrett Media"

Toast to 10: Connecting Across Music Radio

Features Jason Barrett Jason Barrett -
"It feels like the Barrett team is always identifying challenges we face and asking themselves, 'What can we learn from this?'"

Toast to 10: Sports Television Reflects On Barrett Media’s Impact

Features John Mamola John Mamola -
"The world of sports television is a dynamic and ever-growing industry with more players in the space than ever before. What used to be tentacles of major networks making the headlines, the insertion of streaming platforms of all kinds has now made up for"

Toast to 10: The 10 Most Important Columns I’ve Written Since 2015

Columns Jason Barrett Jason Barrett -
"These are the 10 most important columns I've written since this brand launched in 2015."

Toast to 10: Sports Radio Program Directors Celebrate Barrett Media

Features John Mamola John Mamola -
"While the industry faces many challenges of yesterday and today, Barrett Media has supported those in positions of power to think differently, be recognized, and create community for a better tomorrow"

Toast to 10: Then, Now, Tomorrow

Columns Jason Barrett Jason Barrett -
"The odds of a business lasting 10 years are 35% according to the U.S. Bureau of Labor Statistics. For an independent media outlet, the odds are even lower. Yet here we are still plugging away."
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."