Tag: Tom Tolbert

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

95.7 The Game Extends Broadcast Rights Partnership With Golden State Warriors

Radio BSM Staff BSM Staff -
"The partnership, which began ahead of the 2016–17 season, has spanned one of the most successful eras in Warriors history"

How Greg Papa Used Scars of the Past To Navigate Through KNBR Change

Features John Mamola John Mamola -
"I never thought I would do talk radio this long. It just fit where I could have another job in the middle of the day and then do everything around it."

Bay Area Sports Collective Adds Three Podcasts To Network

Radio BSM Staff BSM Staff -
“We are proud to expand our growing podcast network with additional hosts the local Bay Area sports fans know and trust."

Barrett Media Adds New Contributors to Strengthen Music Radio and News Television Coverage

Columns Jason Barrett Jason Barrett -
"Growing brands requires constant adjustments, and to make sure we continue making progress, I'm tweaking our strategy, and adding some firepower to our music radio and news television coverage."

After KNBR Exit, Tom Tolbert Welcomes Freedom With the Bay Area Sports Collective

Features Derek Futterman Derek Futterman -
"I’m on to my thing now, and Cumulus and KNBR are doing their thing, and I wish everybody the best of luck."

Bay Area Sports Radio Veterans Tom Tolbert, Paul McCaffrey, and John Lund Team Up to Launch Bay Area Sports Collective

Radio BSM Staff BSM Staff -
"We are excited to open the floodgates and provide Bay Area Sports fans with a more convenient way of finding their favorite shows, whether live or on-demand."

Tom Tolbert “Knew Something Was Going On” Day Of KNBR Cuts

Radio BSM Staff BSM Staff -
“I went, ‘We’re probably screwed.’ And, oh God, he’s wearing a collared shirt too? Oh man, we’re toast.”

Radio Companies Are Opening The Door For Creators and Digital Giants to Emerge

Columns Jason Barrett Jason Barrett -
"I understand radio's need to control costs, but each time a top talent is sent packing, they're being dared to launch a business and create future revenue pain for their former outlet."

KNBR Adds Greg Silver and Derek Papa to Weekday Lineup After Departures of Tom Tolbert, John Lund, Shuts Down 810 The Spread

Radio BSM Staff BSM Staff -
New hosts on the station include Greg Silver and Derek Papa.

Tom Tolbert Hosts Final Show on KNBR: ‘There’s Nobody to Blame, Runs End’

Radio BSM Staff BSM Staff -
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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."