Tag: Tom Tolbert

Browse our Latest articles!

The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

95.7 The Game Extends Broadcast Rights Partnership With Golden State Warriors

"The partnership, which began ahead of the 2016–17 season, has spanned one of the most successful eras in Warriors history"

How Greg Papa Used Scars of the Past To Navigate Through KNBR Change

"I never thought I would do talk radio this long. It just fit where I could have another job in the middle of the day and then do everything around it."

Bay Area Sports Collective Adds Three Podcasts To Network

“We are proud to expand our growing podcast network with additional hosts the local Bay Area sports fans know and trust."

Barrett Media Adds New Contributors to Strengthen Music Radio and News Television Coverage

"Growing brands requires constant adjustments, and to make sure we continue making progress, I'm tweaking our strategy, and adding some firepower to our music radio and news television coverage."

After KNBR Exit, Tom Tolbert Welcomes Freedom With the Bay Area Sports Collective

"I’m on to my thing now, and Cumulus and KNBR are doing their thing, and I wish everybody the best of luck."

Bay Area Sports Radio Veterans Tom Tolbert, Paul McCaffrey, and John Lund Team Up to Launch Bay Area Sports Collective

"We are excited to open the floodgates and provide Bay Area Sports fans with a more convenient way of finding their favorite shows, whether live or on-demand."

Tom Tolbert “Knew Something Was Going On” Day Of KNBR Cuts

“I went, ‘We’re probably screwed.’ And, oh God, he’s wearing a collared shirt too? Oh man, we’re toast.”

Radio Companies Are Opening The Door For Creators and Digital Giants to Emerge

"I understand radio's need to control costs, but each time a top talent is sent packing, they're being dared to launch a business and create future revenue pain for their former outlet."

Tom Tolbert Hosts Final Show on KNBR: ‘There’s Nobody to Blame, Runs End’

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information...

Popular

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."