"For this to have finally cut through, gotten a floor vote in mid-September in the House of Representatives, and now sitting on the doorstep in the U.S. Senate, it's entirely a tribute to listeners' passion around this issue."
"The partnership itself shouldn't be viewed as a failure. It was different. It generated attention, created conversation, reached audiences in ways traditional television has struggled to reach them and, for a time, it worked."
"According to Paramount+, of that 8.2 million average, 7 million viewers came from the U.S. and 1.2 million from Latin America. Additionally, the event reached 17 million total unique viewers — those who watched at least one minute of the broadcast."
"I just got off the phone with David Ellison [Founder and CEO of Skydance Media]. He's going crazy. Out of the gates from the first fight, the fight exceeded all their expectations."
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."
"Whether people love it, hate it, or are simply curious about it, they're going to be talking about it. That's exactly why CBS should want it on broadcast television."
"We have found that on average, the folks watching UFC on Paramount+ are 15 years younger than our average audience before UFC, so for us that’s a massive unlock."
"The partnership itself shouldn't be viewed as a failure. It was different. It generated attention, created conversation, reached audiences in ways traditional television has struggled to reach them and, for a time, it worked."