"That is what everybody hopes for when you produce television. The worst thing in the world is showing something and finding out that people didn't care."
"Having a solution like ESPN Fan House helps brands reach fans in those moments and provides an opportunity for deeper engagement, impact and measurement."
"Since the NBA guys don’t have enough pride to give us, the fans, what we want in the dunk contest, all of these professional dunkers have been created."
A media buyer suggested demand was at such a level that NBC may end up deciding to approach the league about allowing more commercial time for the event.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."