Tag: Viewership Measurement

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The Big 12 Didn’t Land a Monster Deal — It Sold Its Soul for Peanuts

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"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."

Two Years Later, Audacy’s WCBS 880 Decision Looks Smarter Than Ever

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Two years later, the numbers back up the decision. Audacy's willingness to partner across the industry has paid dividends well beyond New York.

Laid Off By Innovation? Use AI To Get Hired Faster, Part 2

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Last week, I shared the first five prompts media...

Spotify’s Explicit Music Drop Reveals a Bigger Shift for Radio

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One statistic caught my attention this week, and it...

New York Yankees Consumption of YES Network Broadcasts up 14% Year-Over-Year

Sports John Mamola John Mamola -
"Average total viewership is up 7% year over year, while 47% of YES’ Yankees games this year have averaged more than 300,000 total viewers."

Nielsen Co-Viewing Test Run Results in 4% Lift of Viewership Figures

Sports John Mamola John Mamola -
"Our Co-Viewing pilot exemplifies our unwavering commitment to providing the most accurate measurement for our clients during these dynamic times of change."

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Two Years Later, Audacy’s WCBS 880 Decision Looks Smarter Than Ever

Columns 0
Two years later, the numbers back up the decision. Audacy's willingness to partner across the industry has paid dividends well beyond New York.

Laid Off By Innovation? Use AI To Get Hired Faster, Part 2

Columns 0
Last week, I shared the first five prompts media...

Spotify’s Explicit Music Drop Reveals a Bigger Shift for Radio

Columns 0
One statistic caught my attention this week, and it...

Kyle Long Opens up About His Dream Role With The NFL Today on CBS Sports

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"This opportunity is something I’m not taking for granted. It’s cliche, but it’s a lifelong dream of mine since I was old enough to realize what goals are."