Tag: WARC Media

Browse our Latest articles!

Inside the Crowd React Media Study on AI Voices That Divided The Radio Industry

0
"Listeners clearly expressed that they expect radio to be built around authentic relationships between broadcasters and audiences."

The Industry According To: Kevin Straley, TuneIn

0
Thank you for checking out The Industry According To....

What Taylor Swift’s Wedding Teaches Morning Radio Programmers

0
I can't help it. I'm surrounded by it. My...

Why Radio’s AI Disclosure Debate May Already Be Dead Air

0
"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."

Advertising Revenue in News Content Dropped 33% Since 2019, WARC Media Data Shows

Business BNM Staff BNM Staff -
Alongside concerns about the content and brand safety advertising in news, marketers are now more likely to favor platforms like Google and Meta for scalable targeted ads.

Popular

The Industry According To: Kevin Straley, TuneIn

Features 0
Thank you for checking out The Industry According To....

What Taylor Swift’s Wedding Teaches Morning Radio Programmers

Columns 0
I can't help it. I'm surrounded by it. My...

Why Radio’s AI Disclosure Debate May Already Be Dead Air

Columns 0
"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."

News/Talk Radio Burnout: When It’s Time to Walk Away

Columns 0
How do you reconnect with that first moment of love? If that love has changed, is it time to walk away on your own terms and divorce the industry?