Tag: WARC

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Is Radio Cool Again? What the Analog Trend Tells Us

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"Audiences are growing tired of overly polished technology and algorithmic sameness."

The Industry According To: Peter Katsis

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"All your work and creative ideas should stem from the art itself."

Danny Zederman Reveals ESPN Chicago’s Vision Behind Aggressive Digital Expansion

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"We want to not just be with the curve, but be ahead of it. That's something we pride ourselves on. That's the move to make moving forward in the industry."

Sports Radio Programmers Should Treat Memorial Day Like an MLB Franchise

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"Morale improves when employees feel valued, included, and developed instead of simply being managed."

Advertising Revenue in News Content Dropped 33% Since 2019, WARC Media Data Shows

Business BNM Staff BNM Staff -
Alongside concerns about the content and brand safety advertising in news, marketers are now more likely to favor platforms like Google and Meta for scalable targeted ads.

WARC Projects 3.3% Audio Advertising Increase in 2024

Business BNM Staff BNM Staff -
"The latest earnings season shows that the ad market has withstood this turbulence and has now turned a corner."

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The Industry According To: Peter Katsis

Features 0
"All your work and creative ideas should stem from the art itself."

Danny Zederman Reveals ESPN Chicago’s Vision Behind Aggressive Digital Expansion

Features 0
"We want to not just be with the curve, but be ahead of it. That's something we pride ourselves on. That's the move to make moving forward in the industry."

Sports Radio Programmers Should Treat Memorial Day Like an MLB Franchise

Columns 0
"Morale improves when employees feel valued, included, and developed instead of simply being managed."

The Dangers of Americans Reading Less and Scrolling More

Columns 0
"Younger consumers are more likely to watch a 90-second TikTok summary of a political issue rather than read a long-form analysis from a traditional media outlet."