Tag: WARC

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Inside the Crowd React Media Study on AI Voices That Divided The Radio Industry

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"Listeners clearly expressed that they expect radio to be built around authentic relationships between broadcasters and audiences."

The Industry According To: Kevin Straley, TuneIn

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Thank you for checking out The Industry According To....

What Taylor Swift’s Wedding Teaches Morning Radio Programmers

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I can't help it. I'm surrounded by it. My...

Why Radio’s AI Disclosure Debate May Already Be Dead Air

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"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."

Advertising Revenue in News Content Dropped 33% Since 2019, WARC Media Data Shows

Business BNM Staff BNM Staff -
Alongside concerns about the content and brand safety advertising in news, marketers are now more likely to favor platforms like Google and Meta for scalable targeted ads.

WARC Projects 3.3% Audio Advertising Increase in 2024

Business BNM Staff BNM Staff -
"The latest earnings season shows that the ad market has withstood this turbulence and has now turned a corner."

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The Industry According To: Kevin Straley, TuneIn

Features 0
Thank you for checking out The Industry According To....

What Taylor Swift’s Wedding Teaches Morning Radio Programmers

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I can't help it. I'm surrounded by it. My...

Why Radio’s AI Disclosure Debate May Already Be Dead Air

Columns 0
"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."

News/Talk Radio Burnout: When It’s Time to Walk Away

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How do you reconnect with that first moment of love? If that love has changed, is it time to walk away on your own terms and divorce the industry?