Tag: WBAB 102.3

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

The 2026 Barrett Media Audio Summit Welcomes Broadway Bill Lee, Frank Kramer, Chris Lloyd, and Justin Johnson

Columns Jason Barrett Jason Barrett -
"Whether you are a morning host, music director, program director, market manager, or advertising executive — you'll get smarter on July 2nd hearing from these gentlemen."

Barrett Media’s Top 20 Classic Rock Radio Program Directors of 2025

2025 Jason Barrett Jason Barrett -
"Sixty two (62) Classic Rock program directors appeared on ballots turned in by our voters."

Barrett Media’s Top 20 Classic Rock Radio Program Directors of 2024

2024 Jason Barrett Jason Barrett -
"53 Classic Rock radio program directors appeared on ballots turned in by our voters."

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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

Columns 0
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."