Tag: Will Pearson

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

"AI is fantastic, but you have to understand the limitations of AI. At the heart of what we do at iHeartMedia, pun intended, is we are human"

"In radio, the reality is it's actually still reaching about 90% of Americans. Of course, industries evolve and you look for ways to operate more efficiently and effectively. For us, that is the reason that our podcast division is able to reach so many people. "